How to Write Email Opening Lines

by Wayne Sharer

International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.

November 18, 2013

Did you read “How to Write Email Subject Lines that Get Opened?”  Read it first, then it is time to look at the first lines of your email.

You got your email opened, now you must get the reader to read.

You are on stage now, front and center.

Let’s look at how to write email opening lines that get your reader reading.

One thing I know doesn’t work is staring at your computer screen with your hands dangling over your keyboard, hoping and praying.

So let’s make this easy.  Here are a collection of opening lines proven to catch attention and get your reader reading.

Here you go…

#1 – Hit the Reader with a Challenge

Your content deserves more attention and you should get it read, don’t you think?

That’s a challenge.

Opening with a challenge really pokes your reader in the ribs.

Some examples:

  • Sample the…
  • Encounter the…
  • Take a big, giant step…
  • Say yes to…
  • Do something extraordinary…
  • Learn about the…
  • Be a winner…
  • Meet the…
  • Discover the real…
  • Experience the…

#2 – Make a Big Statement

Making a statement enables you to do a number of things including, taking a position on divisive issues, to be counter intuitive, or even say something most will agree with.

Take a look at these…

  • Now you can…
  • Let’s face it…
  • It’s no secret that…
  • Believe it or not…
  • Let’s be honest…
  • You’ve probably noticed that…
  • In today’s challenging economy…
  • It simply isn’t enough to be…
  • Just wait until you…
  • Today, even more than ever…
  • It’s never to late to…
  • It’s not every day that you…
  • Just a quick note to let you know about…

#3 – Hit Your Reader with a Question

Do you know why questions work so well?

Did you just answer that first question subconsciously?

See what I mean?

Now will you use questions?

People are literally conditioned to respond to questions because you have been doing this all your life.

You were taught you should answer questions.

So shouldn’t you pay attention to these openers?

Some examples for you…

  • What’s do you think is the best investment you can make…?
  • Do you know the safest…?
  • Isn’t is about time you…?
  • Why put off your future in…?
  • Don’t you need…?
  • Do you know the most profitable…?
  • Would you be interested in…?
  • Did you know that…?
  • How many times have your said to yourself…?
  • Don’t you wish…?
  • Will you be ready for…?
  • Are you still…?
  • Have you ever lost sleep thinking…?
  • Want to…?
  • Do you want a better job…?

Putting it All Together When Writing Email Openers

Don’t forget this important point.  Somewhere in your email, your subject should be tied to your content.

This gives your reader a state of closure.  If you don’t do this, you subconsciously keep feeling like they were left hanging.

Even worse is to make your message about something that isn’t in the subject line.  Don’t do this!

A great resource for lots more on getting your emails read, and making them profitable is “Words that Sell: More than 600 Entries to Help You Promote Your Products, Services, and Ideas,” by Richard Bayan and “More Words that Sell,” by Bayan.

Be sure to get them if you are serious about making your words profitable.

Have any suggestions or resources you recommend?

Here’s one I love… Mind shift Mastery, by Mark Call.  This is the best program you possibly get into.  It will change your results in just the first lesson.

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