5 Landing Page Optimization Tips You Can Use to Boost Sales Today

by Wayne Sharer

International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.

August 13, 2015

You’ve seen all the crazy tools, and promises of “sucking” buyers to your page simply by installing plugin or scripts on your webpage, am I correct?

If you haven’t you’ve been living under a rock.  How many have you purchased without getting any results?

The proven, number one reason for this is your landing page optimization.  It’s why I spend so much time on the subject.  Your landing page optimization is the reason you don’t get opt ins on your mailing list, and buyers to buy your offers.

It’s time you start paying attention to the landing page optimization tips of the pros.  This where it all begins.

Sure you might say, “But isn’t the traffic where it all begins?”

The answer is, you can have the perfect visitors coming to your page or online offers anytime you want.  Regardless of how targeted the traffic is, if your landing hasn’t applied these landing page optimization tips — those visitors will bounce right off your page and never return.

The money you spent on ads is gone.  The time and/or money you spent having your ads, landing pages, and offers created are wasted, and you just end up damn mad.

The software, plugins, and web page scripts are a waste, and you can’t figure out what to do next.  I suggest you start here with these landing page optimization tips before you write another ad, create another page or pay for any traffic.

1.  Landing Page Optimization: An overview of how one site increased leads by 155%

Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well.    Read Complete Case Study Here

2.  [Landing Page Optimization] How To Score Your Landing Page

A few months ago I did a live critique of Digital Marketer Lab member landing pages on our weekly Office Hours webinar training.

We scored the landing pages on 4 criteria…

  • Offer
  • Form
  • Trust
  • Visual Hierarchy

Today, I’m going to critique the landing pages of some big brands with you in this article — but first let’s look at each of these important landing page elements in a bit more detail. Read Complete Scoring Methods Here

3. Landing Page Conversion: Organic & Content Optimization

As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy.

Some marketers could stop there knowing they’ve done a good job, but as the C-suite is becoming more interested in how the organic search channel is contributing to conversions (and not just any conversions, but revenue), many marketers have a heightened interest in how to convert that traffic.

That’s why the search marketer’s next stop after optimizing the performance of organic strategy is the landing page and conversions. Read the Complete Organic & Content Optimization here

4. Landing Page Optimization: Conversion increased 37% by reducing copy

In a recently published case study, run in the MarketingSherpa B2C Newsletter, we focused on a broad search engine marketing (SEM) effort by 911 Restoration, a property disaster recovery business.

This MarketingExperiments Blog post features one paid search test at 911 Restoration on its PPC landing pages.    Read Complete Case Study Here

5.  Quick Tips to Optimize Your Website’s Landing Page

Landing pages are a crucial factor while determining performance of websites, conversions and marketing, in general.

This is further established in the 2012 Marketing Benchmarks Report cited in this article which says that firms which had increased the number of landing pages to 15 from 10 had managed to grow their leads 55 percent.     Read Complete Case Study Here

Final Bonus Tip…

For the small business with a low budget, or the entrepreneur just starting online, one of the most important decisions you make about your business is what you will use to created landing pages, and how you will do it.

You must be able to do the following:

  • Make your landing pages quickly and easily
  • Optimize them rapidly with the latest proven examples
  • Integrate your email, shopping cart, and scarcity easily into the page
  • Have them load fast, and accurately on all kinds of computer devices

This means not chasing every WordPress plugin there is hoping to find one that actually works without out slowing down your webpages.  It also means not having to spend money on scripts for scarcity tools, shopping carts and email integration.

The best way I and my mentors have found to do this is with ClickFunnels.  I am not a techie, and I don’t wish to hire tons of techies to do my webpages.  ClickFunnels has proven to me to do everything above, and eliminate all the technical headaches.  There is no other service, product or plug in that comes close to this.

ClickFunnels has a two week free trial, so I suggest you take advantage of it while you can.  Go here for the 2 week free trial.

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  1. Steve

    Excellent tips on landing pages. I especially like the first one because marketing experiments are truly professionally done. I hope you have lots more like this.

    • Wayne Sharer

      Great Steve. I can assure you, if you start using just a small portion of the many ways to optimize your landing pages, you will get results… but you will only know for sure if you track and test.


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