What if you could copy it exactly and knew how to get all the details of how to apply it to any online sales process including yours… would that help your business move forward and create sales?
Good. Then you’re ready for this. I got expert sales funnel creator, and online sales muli-millionaire, Russell Brunson to reveal this case study. Read the whole thing.
In fact, you should read it twice. The second time, substitute your offer in place of the case study offer so you understand how it applies to you…
CASESTUDY: How We Took 1 Dead Funnel, Made A Few Simple Tweaks, And Turned It Into A $500k Per Month Powerhouse Almost Overnight…from Russell Brunson…
It was selling a new supplement we had invented, and while the website was creating customers, it was doing it at a loss.
Yes, for every $1 we put into ads, we were getting back about $0.40.
Not a good way to run a business long term.
We had tested and tried a LOT of things (as you may know, we literally wrote the book on split testing – you can get a free copy of that book at www.DotComSecretsLabs.com)…
Yet for some reason, we couldn’t turn the corner on this one.
Conversions were good… cashflow was bad.
About that time I had a chance to talk to a few guys I knew who were crushing it in a very similar market.
I showed them what we were doing, what our conversions were, and why I was frustrated.
He came back with two questions.
First) How much does it cost you to acquire a customer?
Ha ha… this one I knew. 🙂
After watching Shark Tank for years, I knew this was a core metric that EVERYONE had to master, or they couldn’t run a business.
Depending on the traffic source, we average about $80 to acquire a customer.
Boom – I’m pretty sure he was going to be impressed.
Then question #2 came out:
Second) What’s your average cart value? Huh…? Cart Value? What’s that mean? Why aren’t you asking me about my conversion rates?
I had never heard of that metric before.
It’s how much money you make on average, in the cart (including your upsells, downsales, etc…), when someone buys your product.
Now, that was a metric in our funnel I had never looked at before.
So I went back to the drawing board, started crunching our numbers, and figured out that our average cart value was ONLY about $32.
“Well, that’s your problem – you’re conversions might be awesome, but your cart value sucks. Get that cart value up, and you’re back in the game.”
Hmmm… I had never thought about cart value before. How could I increase that?
- Adding more upsells…
- Adding a downsale…
- Adding exit pops…
- And more…
Where else could I add in things to increase my revenue?
As you can guess, that put us on a new mission. At the time, we only had 1 upsell, and while it converted great, the dollar amount didn’t get us even close to break even, let alone a profit. So, we changed the first upsell, and did a bundle pack that sold 6 bottles.
We created another product for a second upsell, and then a third. After we had everything in place, we turned the traffic back on. We already knew it was going to take us about $80 to acquire a customer…but how much now would we make immediately, in the cart, from each person who bought?
Within hours, we knew we had a winner.
We were averaging about $163 cart value on day #1 (before any follow ups went out!!!)
Do you know what that means? $80 to acquire, and we immediately, point of sale (in the cart) make $163 back out! $1 in… $2 back out! That’s the formula for a winner!
Now all we had to do, was add more traffic, and watch how fast we could scale this offer. And the results were awesome.
Within a month, we passed $100k in sales. Within 2 months, over $300k. And by month #3, less than 90 days after making those changes, we had passed the $500k a month mark!
So, next time you start to build a funnel (or you’re trying to fix a dead funnel) – remember these two metrics:
1st – what does it cost to acquire a customer?
2nd – what is your average cart value…
If you can get those 2 numbers right, everything else will take care of itself.
Russell Brunson DotComSecrets.com
After reading and absorbing that case study, I got really excited because I wanted to know exactly how that funnel worked. Seriously.. who wouldn’t?
So, at the time, I went to the website so I could see how the funnel worked. I made a purchase and then took screen shots of each step.
The problem was, it did not give me every step because there were downsells that were dependent on what action I took. I could not take every action.
What I did next is write to Brunson and ask him.
Shockingly, he told me and showed me how I could duplicate the funnel.
I asked if I could share this with my readers, and he said yes, but they had to prove they were serious, so I had to charge a small fee of $7.oo just to prove their commitment.
If they aren’t willing to invest something in their business, then no matter what we show them, they’ll never actually value it.
So I agreed and now I can show you exactly how you put this funnel to work in your business, and you get it all straight from Russell Brunson, since it is his funnel and he is allowing you to use it for any business you want.
It works for retail sales, information products, multilevel marketing, services like coaching, local sales, quite literally anything you sell online, this process is the same.
This is the the sales funnel supporting my online business strategy, Russells, and of course literally anyone succeeding online today.
Want the complete “how to” details for this sales funnel without all the hard work and trial by error? Access the the complete Funnel Hacks sales letter here!
Well, considering Russell charges $3,500 an hour consulting fee breaks down to about $58 a minute…
I think that $7 for what you’re getting here is a steal.