20 Must Have Product Launch Tips

by Wayne Sharer

International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.

October 1, 2015

If you’re seriously interested in successful product launches, then these 20 product launch tips should be bookmarked and saved immediately.

You know from my many posts how important technically, and functionally your sales funnel is, but your sales funnel is just one part of your very dynamic online product launch.  Nothing about your introduction of your new offer can be taken lightly if you expect to achieve the profits and results you desire.

These 20 product launch tips will help you look like a professional, position you as an expert, and lead you to the highest profits possible.

#1 10 Product Launch Tips for the “Conductor” Launch

10 product launch tips

“I created a WordPress plugin and sold $4k of licenses in the 1st hour of launch.”

We’ve heard it all before and you probably tuned into this very podcast to learn how someone went from eating ramen noodles, to living on the 4-hour work week island.

As entrepreneurs, we’re not just looking for a big payday, but also to see our product adopted and loved by the masses. It’s an earmark of success that drives us to do what we do. Getting mixed up in just thinking about the money, can cause unnecessary burden and stress.

But along the way, if we don’t convert our failures into lessons — as my friend Cory says — we’re doomed to stay trapped on the hamster wheel of launching a product business.

Today, I’d like to share with you the lessons I’ve learned launching one of my products, Conductor plugin.

Read More: Click to Continue to 10 Product Launch Lessons

#2 Tips for an Innovative Product Launch That Wows Customers

innovative product launch tips

“Innovation” has become the business buzzword of the 21st century. It’s used to describe everything from new products to restructured business models. But the leading movers and shakers in business recognize that the true challenge is the concept of disruptive innovation.

Innovation refers to a new product or service that comes on the scene and winds up fundamentally changing the market. Companies that pioneer (or survive) a disruptive innovation in their industry thrive in the new market; those that don’t are rendered obsolete.

Today, we typically see three broad categories of disruptive innovation:

#3 Product Launch 101: 7 Things a Great Launch Can’t Live Without

Product Launch tips 101

Over the last few months I’ve received a lot of questions from people about how to run a slam-dunk product launch. Since the stream of emails hasn’t let up, I thought I’d begin writing an in-depth tutorial on what factors separate the flops from the runaway successes.

And while I know that most of my readers already own my guide on how to sell your ebook via a launch, I’m going to cover a little more behind-the-scenes detail here based on questions I’ve received from clients and readers.

If you’re new to product launches, this product launch tutorial will be a huge help to you – but if you’ve been through the process before, keep your eyes peeled, because you’ll find ideas that will make your next launch a lot more profitable.

Read More: Click to Continue to 7 Things a Great Launch Can’t Live Without

Now that you’ve had a chance to get through all the tips above, what does this all mean for you?

I hoping you fall into this category, you have a solid sales funnel that takes advantage of as many optimization factors as possible.

Sadly, most people don’t, and the fact is, there is no reason you can’t or don’t…

The biggest mistake I’ve observed for new online businesses doing a product launch is they try to create a product launch funnel from scratch.  This is foolish, and will cost you a lot of lost time, money, and hair you pull out from all the frustrations.

The single best recommendation I can make to eliminate you taking all the arrows in the back is use funnels that have already been proven.  That’s why you should seriously be looking at ClickFunnels… it will save you time, money, hair, and pain from all the arrows that don’t land in your back.


For Our Readers: Get a 2 Week Free Trial of ClickFunnels

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