5 Phrases that Make Your Ads Suck

by Wayne Sharer

International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.

March 27, 2015

… and Give Money to Your Competition

There are certain phrases that, if used in your advertising, will guarantee that your advertising results will be terrible and yes—I do guarantee that you are using them in your ads right now.

But before I tell you what they are, I want you to get the phone book right now and open the phone book up to your ad. If you don’t have an ad in the phone book, then get your brochure, your newspaper ad, your website, or any other advertisement or marketing piece that you use, because I’m going to give you 3 evaluations in just a second so you can see if your ad passes or fails.

Wouldn’t be great to know the phrases and words that absolutely kill your advertising?  You might find it difficult to imagine, but you should because if these words are mixed with phrases that should be used, the result is lost sales, and poor performing ads and landing pages.

I’m guessing you want to have the best performing landing pages possible, am I correct?

There is a specific type of phrase that, when used in your ad copy and sales copy , will pretty much guarantee your advertising results will be very poor.  The sad part is, I can also pretty much guarantee you use them right now if you have created any advertising…

This applies to both online and offline ads.

In this audio will give you actually much more than 5 phrases.  I will also give you 3 ways to figure out if what you see in your ads is one of these types of killer phrases.

The phrase type is called a platitudes.  It is all explained in the podcast audio above.  Listen closely and take notes.  Maybe you should even download the podcast for reference.

This type of phrase, platitudes, is a starting point for my consulting business.  By looking at a clients copy and removing them, they ALWAYS experience immediate improvements in results.  If a client won’t let us remove them, then we fire the client and tell them good luck.

However, we do feel sad for them, becuase there advertising results will not improve until they are ready to listen.

I hope you are ready to listen now.

Monopolizing Your MarketplaceFor more on this and other related marketing concepts and facts, I high suggest you get the book, Monopolize Your Marketplace, by Richard Harshaws.  This subject is covered more in-depth along with most of what you need to know now to get you marketing on track both online and offline.

Also, don’t forget to attend the free workshop.  Just click here, and reserve your time and date.  You have everything to lose, including money, by not attending.

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