There are many business models online and off, that don’t use a multi-level structure. Network marketing isn’t necessarily the best way just because of its financial potential. The real determining factor isn’t hearsay by your friends and naysaying peers and coworkers.
The real key is to ignore all of them because they are not entrepreneurs, and determine what the best business model is for you. What do you feel most comfortable doing considering your personal strengths, goals, and unique talents?