Are New Online Business Entrepreneurs Totally Jaded? This Will Shock You

by Wayne Sharer

International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.

April 10, 2013

traffic stats image

Is this for real?

Are new entrepreneurs, and internet marketers really as jaded as the image above suggests?

Of course, you would like to know what the image represents before you answer the question.  Here’s what the image represents.

It’s a unique experiment.  I decided to find out how many people actually believed I was giving away my $2,297 program.  So here’s what I did.

First, I created a squeeze page which told the viewer what I was doing and what to do to get it.  I asked the viewer to then answer one simple question and that would be followed by leaving your name and email address.

Is that something you would do to get an industry leading training that sells for $2,297 each and every day?  Well, there was no trick.  That is all you or any visitor had to do to get access.

After entering your name and email, and clicking the button, you would have been taken directly to the member access to create your credentials, and you were in.  You could of had the complete step by step training for almost any online traffic secret that mattered, completely free.  There was absolutely no catch.

The image at the very top of the page is a screen shot of my website backend count of the number of visitors in 24 hours that saw the page and the number that completed the sign up.

Shocking isn’t it.  Are you one of the one who saw it, and didn’t take it for free?  The website recorded 648 visitors and just 4 opting in.

Now this will shock you more.  Those 4 were delivered directly to the member credential page, and did not fill in a name or email to get access.  So in the end, 648 visitors did not take a totally, without catch, free access to a $2,297 course.

If you don’t believe that’s what it costs, here is the order page (this is the real order page, not a gimmick).

squeeze page image

The actual squeeze page

The analysis – this affects you!

You know I am the kind of person that tracks everything.  So as you might imagine, I had several forms of tracking.

So I compared all the forms and my server stats to try to nail down reality.  I don’t trust the simple form counting of the WordPress backend plug in I used to create the squeeze page.

If you are familiar with analytics of any kind, you will know that no 2 analytics ever manage to give you the same answers.  I’m no techie, so I don’t why, but I do know I do have to compare multiple sources.

So after weeding everything out and comparing and contrasting data, my best real number is that about 187 unique visits occurred to the squeeze page, with 4 people opting in, and none actually signing up for the course.

Now just to frame how good the course is, with over 500 students, there has been 3 refunds.  OK.  One of the refunds was someone trying to steal stuff, and they couldn’t so they left.  One refund told me they didn’t realize what it actually took to be online, so they decided they don’t want to do the online thing.  The third I got no feedback or indication as to why they refunded.  So, you can see, at least 187 unique visitors passed up a true, no catch sign up to get a $2,297 training course.

Since I know the sources of the traffic were places where people actually visit that are looking to start an online business or already have one, I actually could not understand why no complete sign ups occurred.

I did, in fact, test this repeatedly throughout the day from different computers.  It always worked.  So the question I came up with is, “Just how jaded is the new entrepreneur or internet marketer?”

My conclusions include changing some of the traffic sources, and focusing on different keywords.  But honestly, the data doesn’t show what the real problem may be.  Have you ever been baffled like this?

I know most marketers won’t show you when things like this happen.  But I will, because you may learn something from it.  Success is great, and this program has sold on webinars with a 40% conversion rate, yet I couldn’t give it away in this test.  Shocking, to say the least.

I don’t know the answer.  I would like to know your ideas on why you think no one completed the action on this squeeze page.  What do you think?  Would you have taken the course?  Did you see it that day, and pass it up?

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