The Secret Action Plan for Everything Profitable

by Wayne Sharer

International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.

September 20, 2010

crane economic cartoonI was reading Dan Kennedy’s and Bill Glazer’s newsletter this weekend, and they pointed out a statistic which really is a bit shocking…

26% of the people [American’s] do not know what country America won its independence from.

This poll was taken by Marist Poll and published July 2, 2010.

In the same newsletter, Dan Kennedy mentions how in U.S. schools, collectivism and capitalism are being presented to young students as — get this — moral equivalents!

So here’s the definition if you don’t know…


1. a political or economic theory advocating collective control especially over production and distribution; also : a system marked by such control

2. emphasis on collective rather than individual action or identity

In other words, you have no right to be you, no incentive to do anything.  You own nothing, you have no property, everyone has a right everything you used to own.

This is what communist countries do.


1. an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market

This is what the US used to use as it’s economic model, and allowed for the rise of the U.S.A. as a major world economic power with the highest standard of living on earth (and now Obama is trying to destroy).

I’m betting if you’re over the age of 30 and an entrepreneur, you can grasp why one might be better than the other, and not moral equivalents.

So what’s the point…

The point is, that overall, most people engage in very little study.  Many of your customers don’t know very basic points about their existence, and even many entrepreneurs can’t tell you the difference between collectivism and capitalism.

At the Same time…

There are many wanna be entrepreneurs who study endlessly.  They know everything about their niche market.  They also know amazing amounts of information about how to market.

These same folks also are failures at business, online or off.

How can this be?

I’ll answer the question with a question.  What’s missing from the statement above about studying endlessly?

Before I answer the questions with my version, let me ask you this…

How perfect do things have to be before you move forward with them?

100% done, 90% perfect, 70% or less?

If you are in the category of 90% or higher as an answer, it is likely you don’t get much done.  Sorry if this hurts your feelings, but it’s a proven fact.

Just recently, Apple released iPads with a major flaw.  Microsoft releases software almost immediately requiring the first revision.  Do you get my point.  Microsoft and Apple made millions.  How much did you make trying to make something perfect?

You studied everything about it.  Then you bought this course and that about how to market to your niche, and make millions fast.  You studied and you studied.  But you aren’t quite ready yet.  You need to study some more….


You need to take action.  Get off your [email protected]*& and start taking some real action.  Your fears are controlling you, and you would move ahead light years faster if you would just start taking real action.

If you are one of the endless studiers – STOP IT NOW!  Here’s your action steps:

  1. Accept failure as learning — a way to move ahead.
  2. Stop looking for perfection, and just get something out there.  If it’s 70% or 80% of your standards, it’s ready.
  3. Accept that you are going to change it anyhow
  4. Take Action, Take Action, Take Action.

Don’t worry, study is good, and as an entrepreneur you should never stop studying.  You just have to include action in the plan.

What are you thoughts?  Or are you too busy studying to have any? 😯   Let me know in the comments.  I can’t wait to hear from you.  If I don’t hear from you, you must be a collectivist!

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1 Comment

  1. casting

    Hi! I’ve been reading your site for a while now and
    finally got the courage to go ahead and give you a
    shout out from Dallas Texas! Just wanted to mention keep up
    the great work!


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