The Starting a Business Online Course for 2014 continues with the single most important element to get right when choosing a product to sell or create.  Despite the cliche claims that getting traffic (or not getting traffic) is what causes most people to fail, the simple fact is the cliche is wrong.

In this lesson of Chapter 3 for the Starting a Business Online Course, you will discover the one thing enabling you to advance your business.  You will also get a life saving tool to ensure you never have this problem as the root of your failure.

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