Seriously – this isn’t a rhetorical question or simply a question to get you to agree with me. The reason is, when you put up a website, you now effectively have a store in the same “shopping mall” as the big dogs, and it cost you very little to do it. In fact, you could have done it for about $10.00 and lots of your precious time.
How to Share the “Wealth”
When you share a mall with many great stores, isn’t it true that some of those big outlets customers find their way into your store? Now they didn’t get there for free. You had to pay your high priced lease (location costs bucks), utilities, pay roll, and other overhead. Getting that foot traffic initially attracted to the big advertisers and brands does cost you (not as much as it cost them), but it’s worth it! Am I right?
For your online business, you have the same virtual effect. A virtual mall where you can essentially get referrals from the big media giants, and by virtue of your co-location (on the internet) — people come to you almost by suggestion. Like the shopping mall location, it isn’t free. So that last statement just scared away the freebie seekers. You serious folks, keep reading…
Can My Small Business Really Do This?
You see unlike the shopping mall, the cost per costumer you can glean from the neighboring giant isn’t in the tens or hundreds of dollars per person who visits. In fact, it isn’t even close. Are you ready for this? Hold on, I’ll share the cost in a second, but I assure you, you will be shocked.
Now I’m assuming you already have a quality product or service to offer – yours or an affiliate offer. So that leaves you with diving into the heart and sole of profiting in your business online which is getting high quality, targeted visitors to your website. If you go directly to the “big dogs” website manager to buy marketing space directly, I can assure you it will costs hundreds, or even thousands of dollars per month.
In fact, it may very well be worth the money if you are turning a profit with that media buy. However, if you are a small business, or a business just getting started; there is a high probability this kind of media buy is not in your budget. Yet, as a smart entrepreneur, you know there has to be a way to leverage all those visitors going into those big dog websites.
The Shocking Secret of Suggestion
This is the great part about being in business online. As long as you aren’t in the “freebie seeker” mindset, you can compete directly with the big dog companies, and you can use the “co-location” with the media giants to bring you leads, customers and traffic for next to nothing.
The resource that allows to do this is called the suggestion engine or also known as a discovery engine or recommendation engine. Despite what many may tell you, they are not new. They have been around for a number of years. You’ve heard of Stumble Upon or Disqus, right?
Twitter uses this process now, and all the top traffic sites on money makers online do as well. Why, because it only costs a dime!
That is not wishful thinking. Suggestion engines place your link on big media websites, and then you leverage the click almost like a direct referral or a suggestion from the website owner. And it costs as little as a dime per click, and sometimes less. How cool is that!
Other resources include Outbrain, Taboola, and nRelate – to name a few. There are more. Check them out, and start using them today.
Other Resources for Suggestion Engines